Achieving Breakthrough Growth: From Ideas to Execution

نویسندگان

  • Vijay Govindarajan
  • Chris Trimble
  • Russell Lewis
چکیده

How can companies simultaneously excel at today’s business while building tomorrow’s? It is a delicate organizational task. But new principles based on five years of research show that established organizations can build new futures when they design breakthrough new business units so that they can forget, borrow, and learn. Creating the future requires both breakthrough ideas and breakthrough execution. Ideas are crucial, but even the best ones are speculative.

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تاریخ انتشار 2006